Hugo Fragrances has teamed up with environmental organization Pur to plant a tree in Peru’s Amazonian Rainforest for each special edition of Hugo Man or Hugo Element fragrance sold. Both the increasingly eco-conscious outlook of consumers and the oxygen tank shaped Hugo Element bottle inspired this sustainability project. From January 2010, Hugo Fragrances lovers can support the initiative “One Fragrance, One Tree” just by purchasing their favorite perfume. The Peruvian plantation
sponsored by the Hugo/Pur project covers 800 hectare (three
times the area of NYC’s Central Park). Each special edition
packaging of Hugo Man and Element includes a unique “tree
code” that allows customers to look up on Google Earth the
tree their purchase sponsored. The special edition packs of
Hugo Man and Hugo Element are available in shops worldwide.

Designers, illustrators and photographers can also make a
great contribution to this reforestation project by creating
a visual and spreading the word. Designs should contain the
Hugo Man bottle and convey a strong concept in line with the
theme “One Fragrance, One Tree.” Design enthusiasts,
students and professionals are invited to submit their
designs until February 28, 2010. The 10 winners will receive
$500 and global recognition. The visual of the round winner
will be published in style magazine i-D.

Hugo Create is an ongoing global design contest from Hugo
Fragrances by Hugo Boss. Hugo Fragrances takes traditional
design competitions a step further and offers upcoming
talent a global platform, Hugo Create. The aim of the
challenge is to give designers, illustrators and
photographers the chance to show the world their abilities
by the creation of a visual tribute to the iconic Hugo Man
bottle. The contest is open to people of all skill levels.
Ten winners are selected every round, and each winner
receives $500 cash.

Hugo Create is a true exploration of creativity, an
opportunity to show the world your talent, skills and strong
ideas. Participants can use the technique(s) of their
choice: pixel, vector, mixed media, drawings, painting or
photography. To participate, visit the Hugo Create website
for more information: www.hugocreate.com